March 11, 2016

Citroën C4 Cactus Rip Curl: the all-outdoor version

A new type of crossover made to revolutionise the automobile sector, C4 Cactus is continuing to expand its range with the World Première of a special edition born from the collaboration between Citroën and Rip Curl, the world leader in the surfing market.

Through its association with Rip Curl, whose name alone has symbolised surfing since 1969, Citroën is boosting the outdoor spirit of C4 Cactus through a more radical and revealing version. In this way, Citroën is providing this model’s fans with a version that is at the same time different, technologically advanced and with a high level of performance, ideal for lifestyles focused on relaxing, leisure and well-being.

Sharing values such as innovation and creativity, both brands also share the same taste for adventure (which Rip Curl calls “The Search” – the search for the perfect wave), encouraging consumers to hit the road “anywhere, anytime”. It was obvious that Rip Curl and Citroën had to get together, all the more so with the launch of Grip Control in the C4 Cactus range.

STANDARD: to drive along sun-drenched coast roads, mountain curves, long stretches of motorway or trendy city-centre avenues…
SAND: to get as close as you can to the most beautiful surfing spots…
OFF-ROAD: to drive fearlessly on all types of slippery surfaces (mud, wet grass, dirt track)…
SNOW: to reach the most beautiful ski resorts..
ESP OFF: to deactivate ESP (operational up to 50 km/h).

Citroën C4 Cactus Rip Curl’s specific look includes : white rear-view mirror housings, white roof-bars and a brilliant-white vertical adhesive strip blending geometric patterns and the Rip Curl logo that covers the front wing. The rear quarter-light features the same pattern, applied horizontally, with the Rip Curl signature in white lettering. This graphic look firmly places the car in the surfing universe.

Citroën C4 Cactus Rip Curl’s increased traction promises a unique driving experience for its driver and passengers, irrespective of season and destination, while standing out clearly from the other cars with its trendy compact SUV looks.